What Is Content Marketing?
Content marketing is a type of marketing that revolves around strategically creating, publishing and distributing valuable, relevant and consistent content to attract and gain a clearly defined audience. It’s often done online through social media, blogs, case studies and articles and eBooks and other downloadable or interactive tools. This type of marketing is used by businesses to increase brand awareness, boost engagement and website traffic, generate sales leads and, most importantly, to benefit your business long-term.
Why Is Content Marketing Important?
Over time, content marketing has proven to deliver resounding success. As one of the most effective methods in stimulating consumer interest in a brand, 70% of marketers are actively investing in content marketing (Hubspot, 2020).
Unlike traditional “push” marketing, content marketing generates a devoted audience that will have a longstanding relationship with your business. Why? Because content an integral part of building the trust between consumers and businesses, which is key to customer acquisition and retention. When people read your content, they start to develop an opinion of your company. If you’re creating specific content that is engaging, educational and valuable for your customers and leads, they will start to associate these attributes with your business. The more value you can bring to your content, the more inclined people are to start trusting your brand.
In other words, rather than simply pitching your products or services, content marketing provides you will a way to deliver information that makes prospective buyers more intelligent and more aware of your brand. The essence of this marketing strategy is the belief that if businesses deliver consistent, valuable and reliable information to their target audience, they will reward us with not only their business but also their loyalty.
Content marketing is at the forefront of driving visibility and generating leads in 2020. It is a strong, long-term approach to improving your businesses profile online and generating a loyal customer base.
Demand for content is high but for many businesses, there simply isn’t the time to invest in writing and updating content on a regular basis, often leaving their websites, social media channels and other outlets on the back burner. This is where I can help. Through creativity and collaboration, I can generate new content for you or breathe some life into content that you already have, helping you to keep up with the demand for sustainable, consistent and personalised content.