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5 Types of Emails to Send to Your Audience

Although email isn’t as shiny and new as todays social media channels, it’s in no way dead. An effective tool to include in your marketing strategy, email is one of the few marketing channels you can use to build an authentic connection between your business and your audience.

Whether you’re looking to market your products, build relationships with your customers or generate leads, I’ve got you covered with five types of emails to send to your audience.

1. Welcome email

You might have noticed that welcome emails have become pretty common – and for good reason! Welcome emails have the highest open and engagement rates so when new customers subscribe to your list, you don’t want to miss out on the first exchange between your business and a new subscriber. It sets the tone for future communications and, iif you get your welcome email right, chances are your subscribers will be left looking forward to your next ones.

2. Guides and Blogs

If you’re going to invest in creating great content, you might as well make the most of every opportunity you have to share it! Whether you choose to give a brief overview of your latest blog post, a weekly roundup of new content or a teaser for upcoming content, this is a great way to engage your subscribers.

3. Promotional email

From advertising discounts or limited time offers to inviting subscribers to join an exclusive newsletter, promotional emails are simple but effective way to spread the word about your products and services. The ultimate goal of promotional emails is to entice customers to do something you want them to do, like make a purchase, so don’t forget to add a big call to action button!

4. Newsletters/Company Announcements

Let your customers get to know you more! Newsletters and company announcements are great ways to inform your subscribers of current activities for example, introducing new staff members, announcing a new product or service, recent successes or changes to the company. By sending compelling content about your company, you are on the road to building relationships with your audience and boosting your brand recognition.

5. Testimonials and Reviews

Testimonials and reviews are a great way to gain customers and should definitely be incorporated into your email marketing. Sharing positive feedback to new and current subscribers is a great way to engage and maintain your audience or persuade new customers to buy your products/services.

Remember, your customers don’t give up their information lightly (especially as consumers become more cautious of “spammy” emails!) but if used right, email marketing can be a great relationship-building and profit-building tool.


If you’d like some help or advice with your email marketing content, you know where you can reach me!